Insurance Solutions with Generations of Trust.

Much like the first safety net installed during the construction of the Golden Gate Bridge, the safety net in our logo represents our promise to help customers protect what matters most—which is what we’ve been doing for nearly 100 years.

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At Watson & Knox, we take the time to understand your situation, then match you with the right plan ---tailored to your unique needs and backed by trusted, top-rated carriers. Our goal is to simplify the process and ensure you feel confident and protected—no guesswork, no pressure.

Choose Your Path to Protection

Personal Insurance

Protect the people and possessions that matter most.

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Commercial Insurance

Safeguard your business and support long-term stability.

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Carriers

With access to many of the largest and most respected insurance carriers, we are able to help you find the right coverage that best meets your needs.

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Our Legacy, Your Peace of Mind

Black and white photo of four men standing around a construction site with a sign that reads 'Here Comes Another KNOX Home'.

Watson & Knox has been serving individuals and businesses with trusted insurance solutions since 1929. What began as a small, local partnership has grown into a leading full-service agency with three generations of family leadership. Today, we proudly support clients across a broad region with personal, commercial, and employee benefits insurance—representing over 30 top-rated carriers. While our reach has expanded, our commitment to personalized service and the values that built our name remain at the heart of everything we do.

Our History

John W. “Bubba” Watson establishes the agency in Thomson, GA.
Robert E. Knox, Sr. joins as co-owner, forming Watson & Knox.
Mr. Knox becomes sole owner; passes agency to his four children.
Andy Knox, Sr. joins the agency and becomes President.
Andy Knox, Jr. joins, continuing the family legacy.
Over the past 20 years, Watson & Knox has brought a distinctive, service-driven philosophy to the insurance marketplace. Guided by our Prevention First strategy, we focus on proactive risk management—adding the right resources to scale effectively and deliver the exceptional service our clients deserve.

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Six black boxes with white text displaying motivational words and quotes, including 'GRIT,' 'INDUSTRIOUS,' 'URGENCY,' 'CARE,' and 'POSITIVE,' with a quote about doing what is in the best interest of clients in the center.

Who We Are

Our Guiding Principle

“We will do what is in the best interest of our clients and everything else will fall in place.”

— Robert E. Knox, Sr.

This principle is the foundation of everything we do. It drives our decisions, shapes our culture, and defines our commitment to those we serve.

Our Core Values

We believe values aren't just words—they are guiding principles that we put into action every day.

Here’s what our core values mean to us:

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Care

We put the interests of others before our own. Whether it’s our clients, colleagues, or community, empathy and service are at the heart of our approach.

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Industrious

We are resourceful in finding solutions for our clients. Challenges are opportunities to innovate, and we never settle for less than our best.

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Grit

We push through challenges to get the job done. Determination and perseverance fuel our success, even when the path is difficult.

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Positive

We choose to see opportunities instead of obstacles. A positive mindset empowers us to inspire, uplift, and lead with optimism.

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Urgency

We push through challenges to get things done—now. We act with purpose and avoid procrastination, because time matters and results matter more.

Relationships That Last

“Working with Watson & Knox has been a great experience. Brooke helps me find the best coverage and rates each year—no more shopping around on my own. After Hurricane Helene damaged our home, their team and Nationwide were incredibly helpful throughout the claims process. I recommend them to all my friends and family.”
-Gabby W.
Protection in Action

“So thankful for the Watson & Knox team after Storm Helene! They moved quickly to process my multiple claims, kept great communication, and had adjusters out within a week—even while dealing with their own storm impacts. Truly grateful for their help and hard work.”
– Marla L.
A True Partner in Prevention

“Watson and Knox offers more than general insurance coverage - they help us stop problems before they start. Through their risk management and proactive safety strategies, they keep our business protected and our folks safe. They’re not just an insurance agency, they’re our partner in prevention.”
-Josh S.
Peace of Mind When It Matters Most

“We are so grateful we switched our home and auto coverage to Watson & Knox. After months of frustration with another agency over a hail-damaged roof, John and the team stepped in after Hurricane Helene. Within a single day, our carrier had assessed the damage, explained the process, and provided a detailed write-up—followed quickly by issued checks. Hearing horror stories from others, we’re thankful every day that we found John and Watson & Knox. We can’t imagine where we’d be if we had stayed with the other group.”
-Stephen & Cleo B.
Compassion Through the Storm

“My husband John and I have been extremely impressed with the courtesy, professionalism, and genuine kindness we experienced from Brooke, the W&K staff, the adjuster, and the claims representative. They not only made sure we were taken care of as quickly as possible, given all those affected by the hurricane, but they also never added to the stress we already felt.”
— Deborah S.